2023
UNRATED XTRACAB
Entrant Company
GRIT STUDIO
Category
Branded Content - Food & Beverage
Client's Name
Viña Concha y Toro Family of Wineries
Country / Region
United States
We create a bold experience with an unapologetic aesthetic and narrative.
After months of intimate work with the winemaker and the winery, we were able to come up with the final version of Unrated: a brand that brings forth the most authentic version of Cabernet Sauvignon, with as little intervention as possible and with a carefree, bold attitude, that still maintains its premium essence.
Credits
Entrant Company
Nielsen
Category
Branded Content - Survey
Country / Region
United States
Entrant Company
Toaster Inc
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
Avenir Creative House
Category
Publication - Book
Country / Region
Australia
Entrant Company
Holition
Category
Strategic Program - Interactive Brand Experience
Country / Region
United Kingdom