MUSE Silver

2023

Let’s Make UnFair Housing History.

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program - CSR Program

Client's Name

Country / Region

United States

The evolution of the Fair Housing campaign is based on value propositions established through discovery and key findings, the Fairhaven color palette for connectivity, and imagery depicting diversity. The goal is to intrigue, engage, and challenge target audiences through visuals and messaging. Asking members to look inside themselves, ask hard questions, and make a renewed commitment to the tenets of Fair Housing. Our story should be one that evokes both pride and contemplation: pride in the work that NAR is part of, and personal introspection by each and every REALTOR®.

Fair Housing is an emotional subject, packed with a history and challenges that need to be carefully considered. There have been successes, but there is obviously still work to do. We need to be respectful of those who have given so much in the struggle — a fight for justice and equality that continues today. Marginalized communities need a voice to be their advocate.

Credits

Creative Director
Lish Ephraim
Marketing Director
Breanne Gingerich
Manager, Design & Brand Strategy
Melissa Dispenza
Motion Graphic Designer
Samory Henry
Marketing Manager
Natasha Grant
Marketing Specialist
Maeve McGovern
Project Manager
Sally Whitemore
Director, Fair Housing Policy & Programs
Alexia Smokler
VP, Creative and Content Strategy
Susan Welter
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