MUSE Silver

2023

REALTOR® Safety Program: Make it home

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program - Comm / Marketing Campaign

Client's Name

Country / Region

United States

 More than 20 years ago, NAR launched the REALTOR® Safety Program to educate REALTORS® on the potential risks they face on the job. The program includes hundreds of safety tools and resources for associations and brokers to share and use with their members and agents, like videos, webinars, presentations, and flyers.
 As part of NAR’s ongoing efforts to keep our members safe, we continue to grow and strengthen the REALTOR® Safety Program with new resources and programs like the REALTOR® Safety Pledge, new REALTOR® Safety Course, and the REALTOR® Safety MLS Fields. We also dedicate September as REALTOR® Safety Month, although we encourage members to keep safety top of mind year-round with ongoing messaging, like our weekly social media safety tips.
NAR’s priority is the safety of their members, and to make sure they were being heard on this important matter, the REALTOR® Safety Advisory Committee was created. Composed by members, the purpose is to review current activities regarding safety and the recommendation of new initiatives to continue keeping REALTORS® safe.

Credits

Creative Director
Lish Ephraim
Copywriter
Fran Donovan
Graphic Designer
Christina Ottey
Design and Brand Strategy Manager
Melissa Dispenza
Marketing Director and Co-Staff Executive of the REALTOR® Safety Advisory Committee
Breanne Gingerich
Marketing Manager and Program Manager of the REALTOR® Safety Program
Bernelly Gamboa
Marketing Specialist
Chris Karczewski
Project Manager
Sally Whitemore
Director, Web Content Strategy
Brian Miller
Web Content Strategist
Marty Gabel
Vice President, Creative and Content Strategy
Susan Welter
Chief Marketing and Communications Officer
Victoria Gillespie
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