REALTOR® Sustainability Program: Awareness Campaign

The creation of NAR’s Sustainability Program in 2017 began a surge of member interest and support. The Sustainability Program introduced corporate social responsibility and triple bottom line concepts into NAR’s decision-making practices, balancing economic, environmental, and social benefits.

The program aims to increase awareness about sustainability for REALTORS® around the country, showing the business case for sustainability at the association and brokerage level, and highlighting the business opportunity for real estate agents who better understand home performance, valuation, and sustainable development.

NAR plans to continue building awareness and creating a culture of sustainability for the association and its members.