GAP x The Brooklyn Circus Campaign

This February, Gap partnered with Ouigi Theodore, founder and creative director of The Brooklyn Circus – a Haitian-owned, historically inspired prep wear brand that exists as a staple for cultural tastemakers and fashion connoisseurs alike.

Merging The Brooklyn Circus’ take on fashion throughout American history with Gap Icons that have defined style standards and dressed generations since 1969, this collection explored the concepts of individuality, movement and modern prep – blending academia, music and Black culture and street style from the 1960s through today. The release looked to celebrate The Brooklyn Circus’ community and the efforts that the brand has put into threading together the Global Village over the last 17 years.

Concepted by Gap Global Creative Director Len Peltier, the campaign was captured by photographer John Midgley, beautifully highlighting individuality through the lens of culture and American style. The imagery magnificently conveyed the diversity of The Brooklyn Circus’ Global Village and the different cultural connectors that exist within its powerful web. The campaign’s creative featured a diverse cast including the late Stephen “tWitch” Boss, Indya Moore, Javon Walton, Bethann Hardison, and more cultural connectors.

To celebrate the campaign’s success, Ouigi Theodore and Mark Breitbard, the President and CEO of Gap Brand, were invited to ring the prestigious New York Stock Exchange Closing Bell.