MUSE Gold

2023

Welcome to Dirtvana

Entrant Company

KSV & We Ride at Dawn

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Mongoose

Country / Region

United States

“Born In Dirt”

This phrase leaned into the nostalgia of dirt track racing in the 1980’s, while embracing the freestyle athletes and discipline the modern day Mongoose is best known for, a purposeful collision of old and new, dirt racing and freestyle culture. It was this intersection of BMX cultures that feels so fresh, so own-able for the brand; a weird, made up fantasyland that is also a state of mind. Welcome to “Dirtvana”.

More Gold Winners
Outdoor Advertising
2023
MUSE Advertising Awards - Sonder Moments

Entrant Company

Chengdu FLINT WALK Film & Television Technology Co., Ltd

Category

Outdoor Advertising - Billboard

Country / Region

China

Website
2023
MUSE Advertising Awards - WyoLotto KENO Game

Entrant Company

CodeGeek

Category

Website - Website / Other___

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Language of Light
BMW Bangladesh

Entrant Company

COdesign

Category

Social Media - Social Media / Other___

Country / Region

Bangladesh

Branded Content
2023
MUSE Advertising Awards - W Hotels x Pillow Talk

Entrant Company

Marriott International, Inc.

Category

Branded Content - Social

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy