2023
Welcome to Dirtvana
Entrant Company
KSV & We Ride at Dawn
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
Mongoose
Country / Region
United States
“Born In Dirt”
This phrase leaned into the nostalgia of dirt track racing in the 1980’s, while embracing the freestyle athletes and discipline the modern day Mongoose is best known for, a purposeful collision of old and new, dirt racing and freestyle culture. It was this intersection of BMX cultures that feels so fresh, so own-able for the brand; a weird, made up fantasyland that is also a state of mind. Welcome to “Dirtvana”.
Entrant Company
Toaster Inc
Category
Strategic Program - Social Media Campaign
Country / Region
United States
Entrant Company
BLUX Group LLC
Category
Marketing & Promotional - Postcard (NEW)
Country / Region
United States
Entrant Company
You Zhang
Category
Corporate Identity - Brand Identity
Country / Region
United States
