2023

HUB

Entrant

Xiaodie Design

Category

Branded Content - Travel & Tourism

Client's Name

Country / Region

United States

HUB is an online vacation rental of architecture and homes by famous architects and designers worldwide. The unique part of HUB is that they customize and curate a collection of homes that have a personal and unique story and style. To invite you to learn about someone else lifestyle and get inspired. Therefore, the brand name comes from taking the initials of the three core attributes of the brand: Humanness, Uniqueness, and Boutique.