MUSE Silver

2023

Water-Sprinkling Festival

Entrant Company

Yongxiao Liu

Category

Publication - Publication / Other___

Client's Name

Yongxiao Liu

Country / Region

China

This design combines the myth and art style of the Dai ethnic group's Water Splashing Festival, using modern and popular illustration techniques to create the story of the festival. The inspiration comes from a folk tale called "The Seven Girls" in which the sisters killed an evil demon and, to avoid the demon's blood from causing harm, they took turns holding the demon's head and exchanging it on the Dai New Year's Day. The girl in the illustration is slender and graceful, inheriting the traditional image of the gentle and beautiful Dai women, which is quite attractive. The lines in the illustration continue the traditional aesthetics of Dai culture, making the overall image clearer with simple and flowing lines. This design conveys the Dai people's good wishes for the future while welcoming the new year and is dedicated to discovering more of the essence of traditional culture and letting more people understand the shocking myths of the ethnic group.

Credits

Yongxiao Liu
More Silver Winners
Video
2023
2023 MUSE Creative Awards Winner - Schwab Stories: Jim
Charles Schwab

Entrant Company

Breakwater Studios

Category

Video - Financial Services

Country / Region

United States

Corporate Identity
2023
2023 MUSE Creative Awards Winner - Headliners - Light it up!
Ethos - Headliners

Entrant Company

Budder Creative

Category

Corporate Identity - Logos

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - Canton, Ohio - Where Legends are Born

Entrant Company

Pro Football Hall of Fame

Category

Video - Sports

Country / Region

United States

Branded Content
2023
2023 MUSE Creative Awards Winner - Black Bird Smart Wristband (reveal)

Entrant Company

Bambuco Productions

Category

Branded Content - Products & Services

Country / Region

United States