MUSE Gold

2023

Aura 'City Of Colour' Display Gallery

Entrant Company

Binyan Studios

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Stockland

Country / Region

Australia

BINYAN designed a journey and experience that leads visitors through 3 main interactive activations of the Aura 'City Of Colour' Display gallery

AURA's Brilliant Future interactive installation - a bespoke motion-controlled interface allowing users to explore the 6 pillars of sustainability at AURA

Interactive AURA Avatar installation - allowing people to control an AURA of colour as they walk past by tracking movement; a simple reflection of the city (and brand's) namesake

AURA Vision interactive installation - a screen of audio-visual content controlled by a guest's hand, allowing an interactive exploration showcasing the past, present and future of AURA

More Gold Winners
Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Baskin-Robbins had people screaming for ice cream…for real!

Entrant Company

22Squared

Category

Experiential & Immersive - Live Experiences

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - Rewriting brand DNA for a life-saving biotech firm

Entrant Company

Toaster Inc

Category

Integrated Marketing - Rebranding (NEW)

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - MEIZU Brand Repositioning
XINGJI MEIZU GROUP

Entrant Company

XINGJI MEIZU GROUP

Category

Integrated Marketing - Rebranding (NEW)

Country / Region

China

Outdoor Advertising
2023
2023 MUSE Creative Awards Winner - The Walking Dead. Only for Survivors.

Entrant Company

Nateevo

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

Spain