TREELOVE

TREELOVE is an organisation that aims to redefine the concept of giving. With every purchase made from their website, indigenous trees are planted into the Amazon’s Araguaia Biodiversity corridor, the goal being to plant 1.7 billion indigenous trees in total.

Socrates were commissioned to develop a new logo and supporting identity; inspired by the core mission to change the future with the present. Symbolising new beginnings with a contemporary sans serif, the logotype sits alongside a mark that embraces the concentric circle of trees, representing the joining together of contribution and commitment to the planet. Complemented by a colour palette evocative of nature and restoration, the logo has since been used across various pieces of collateral.