MUSE Silver

2023

Vision for Banking: A force for future good

Entrant Company

PA Consulting

Category

Branded Content - Survey

Client's Name

Country / Region

United States

A survey provides a sneak peek into a particular world, providing a quantitative snapshot that evidences demographics, behaviours, attitudes, and market observations. But survey findings are just a collection of data. They don’t tell a story.

PA delivered a piece of storytelling-led thought leadership about the future of retail banking - underpinned by its global survey of 600 leaders from technology and banking organisations.

The retail banking space historically lacked unified data to help guide it through its biggest challenges so there was an opportunity for PA to turn a complex issue with disparate data and geographic nuance, into a unified data-driven story that provided clarity in an otherwise confusing space.

Following internal crowd-sourcing to harvest ideas for a new data-driven banking report, PA worked with agency, Man Bites Dog, to design and rollout an international survey to banking and tech leaders in the UK, Netherlands and Nordics. A diverse team of PA experts analysed the quantitative data to draw out the most compelling stories, and collaborated to provide country input and local market insights, capability and proposition insight, governance, marketing, strategy and direction.

Combining data-led stories with its proprietary FutureWorlds™ methodology, PA created its Vision For Banking report – turning data into actionable insight - to create a narrative around the banking sector’s role in creating a positive human future.

The report used original illustrations in a contemporary style with bold, on-brand colours to reinforce brand identity. These illustrations featured diverse characters and embodied each of the four FutureWorld™ scenarios in the report. The graphics were repurposed for web and social media to create a tightly woven integrated campaign with a strong visual identity.

PA’s survey resulted in a provocative report helping banking and tech organisations develop informed, flexible strategies to help tackle global challenges.

300 high-quality MQLs in <2 months

1,175 landing page views in first 10 weeks

Press coverage in leading publications






More Silver Winners
Typography
2023
MUSE Advertising Awards - Downbeat Reimaged

Entrant Company

Freelancer

Category

Typography - Personal Work / Unpublished

Country / Region

United States

Student Submission
2023
MUSE Advertising Awards - Ski Helmet

Entrant Company

Kaidi Cui, Teng Teng, Shuyu Wang, Yang Shen

Category

Student Submission - Student Product Design

Country / Region

Australia

CSR
2023
MUSE Advertising Awards - Youling Tiangong Studio

Entrant Company

NetEase (Hangzhou) Network Co., Ltd

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

China

Outdoor Advertising
2023
MUSE Advertising Awards - Big & Wicked OMG Window Clings

Entrant Company

The LOOMIS Agency

Category

Outdoor Advertising - In-Store (NEW)

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy