MUSE Gold

2023

SSI YEH PRIVATE KITCHEN

Entrant Company

FORSENSE BRAND DESIGN LTD.

Category

Corporate Identity - Brand Identity

Client's Name

SSI YEH PRIVATE KITCHEN

Country / Region

Taiwan

The brand image of SSI YEH PRIVATE KITCHEN is based on the oriental aesthetics of calligraphy strokes, the dragon exhales smoke and is surrounded by dominance. The brand also incorporates a token symbolizing the status of the royal family, conveying that the pots and pans developed by SSI YEH PRIVATE KITCHEN are all "imperial gifts" from the emperor, allowing consumers to enjoy the rich taste of the imperial family.
The brand identity is interpreted in the cultural style of the Oriental palace, which is a visual transformation of the symbolic royal family, and the traditional cultural dragon pattern, symbolizing the honor of the emperor. The ancient medallion represents the status of the royal family, and the logotype is in Chinese combined with calligraphic strokes, highlighting the unique and distinctive image of Chi-Yeh. The dragon exhales clouds of smoke, demonstrating Chi-Yeh's dominance of hot pot and determination to become the leading brand of scorpion hot pot in Taiwan.

More Gold Winners
Video
2023
MUSE Advertising Awards - Saadiyat Lagoons
Aldar Properties

Entrant Company

Binyan Studios

Category

Video - Real Estate

Country / Region

Australia

Typography
2023
MUSE Advertising Awards - Mad Max 1-4 series poster design.

Entrant Company

Sichuan Technology & Business College

Category

Typography - Poster

Country / Region

China

Marketing & Promotional
2023
MUSE Advertising Awards - New World Order : Dark Prince Teaser

Entrant Company

Truest., LLC

Category

Marketing & Promotional - Poster (Single)

Country / Region

United States

Corporate Identity
2023
MUSE Advertising Awards - The University of Hong Kong Senior Common Room

Entrant Company

LWK + PARTNERS

Category

Corporate Identity - Brand Identity

Country / Region

Hong Kong SAR

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy