2023
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Category
Client's Name
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The brand image of SSI YEH PRIVATE KITCHEN is based on the oriental aesthetics of calligraphy strokes, the dragon exhales smoke and is surrounded by dominance. The brand also incorporates a token symbolizing the status of the royal family, conveying that the pots and pans developed by SSI YEH PRIVATE KITCHEN are all "imperial gifts" from the emperor, allowing consumers to enjoy the rich taste of the imperial family.
The brand identity is interpreted in the cultural style of the Oriental palace, which is a visual transformation of the symbolic royal family, and the traditional cultural dragon pattern, symbolizing the honor of the emperor. The ancient medallion represents the status of the royal family, and the logotype is in Chinese combined with calligraphic strokes, highlighting the unique and distinctive image of Chi-Yeh. The dragon exhales clouds of smoke, demonstrating Chi-Yeh's dominance of hot pot and determination to become the leading brand of scorpion hot pot in Taiwan.
Entrant Company
Definition Films
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
NBCUniversal
Category
Event - Live Show
Country / Region
United States
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CT.LAB
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
Farm Credit Council
Category
Social Media - Animal & Wildlife
Country / Region
United States