2023
Entrant Company
Category
Client's Name
Country / Region
The brand image of SSI YEH PRIVATE KITCHEN is based on the oriental aesthetics of calligraphy strokes, the dragon exhales smoke and is surrounded by dominance. The brand also incorporates a token symbolizing the status of the royal family, conveying that the pots and pans developed by SSI YEH PRIVATE KITCHEN are all "imperial gifts" from the emperor, allowing consumers to enjoy the rich taste of the imperial family.
The brand identity is interpreted in the cultural style of the Oriental palace, which is a visual transformation of the symbolic royal family, and the traditional cultural dragon pattern, symbolizing the honor of the emperor. The ancient medallion represents the status of the royal family, and the logotype is in Chinese combined with calligraphic strokes, highlighting the unique and distinctive image of Chi-Yeh. The dragon exhales clouds of smoke, demonstrating Chi-Yeh's dominance of hot pot and determination to become the leading brand of scorpion hot pot in Taiwan.
Entrant Company
McKinsey Global Publishing
Category
Video - Beauty & Cosmetics
Country / Region
United States
Entrant Company
Yahoo Hong Kong
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
Hong Kong S.A.R., China
Entrant Company
AARP
Category
Social Media - TikTok Page
Country / Region
United States
Entrant Company
Truest., LLC
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States