Select Sector SPDRs - 2022 campaign

For their 2022 campaign, Select Sector SPDRs wanted to push their visual language to the next level, reinforcing the brand identity and setting a new standard.

As a creative partner, we were invited to develop multiple spots for Select Sector SPDRs with a completely revamped look and feel, taking the viewer on a journey of clever reveals and seamless movements.

Color, composition, pacing, and sound design come together to create a motion language that supports and strengthens the on-screen messaging.

Each of the 11 sectors of the S&P 500 have a unique appearance, which is woven into each film. Individually, they are clearly recognizable, yet they look and feel from the same family.