MUSE Gold

2023

Select Sector SPDRs - 2022 campaign

Entrant Company

PlusOne

Category

Advertising - Advertising Campaign

Client's Name

Select Sector SPDRs / Soubriet Byrne & Associates

Country / Region

Netherlands

For their 2022 campaign, Select Sector SPDRs wanted to push their visual language to the next level, reinforcing the brand identity and setting a new standard.

As a creative partner, we were invited to develop multiple spots for Select Sector SPDRs with a completely revamped look and feel, taking the viewer on a journey of clever reveals and seamless movements.

Color, composition, pacing, and sound design come together to create a motion language that supports and strengthens the on-screen messaging.

Each of the 11 sectors of the S&P 500 have a unique appearance, which is woven into each film. Individually, they are clearly recognizable, yet they look and feel from the same family.

More Gold Winners
2023
MUSE Advertising Awards - Farmacia Branding

Entrant Company

Masterly

Category

Corporate Identity - Brand Identity

Country / Region

United States

2023
MUSE Advertising Awards - UMBRELLA MUSEUM

Entrant Company

MUSEO DELL’OMBRELLO E DEL PARASOLE

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

United States

2023
MUSE Advertising Awards - Maple Monks
Quebec Maple Syrup Producers

Entrant Company

relativ*

Category

Strategic Program - Event Campaign

Country / Region

Japan

2023
MUSE Advertising Awards - The Singleton Distillery

Entrant Company

BRC Imagination Arts

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States