2023
Entrant Company
Category
Client's Name
Country / Region
Fast fashion has created an environmental emergency. People buy more clothes than needed and wear only a fraction of them, leading to critical sustainability problems with heavy environmental impact.
SlowStyle is an app to promote sustainable fashion by empowering users to re-discover their wardrobe system in a mindful way.
The app provides outfits of the day (OOTD) recommendations and monthly reports to assist users in reducing clothing shopping and taking advantage of their current wardrobe.
The app also increases awareness of sustainability by prompting users to donate or recycle their infrequently used items and by providing guidelines on sustainable brands when new clothing is needed.
Credits
Entrant Company
Matson Money
Category
Video - Informational
Country / Region
United States
Entrant Company
AmbiWishes Information Technology Co., Ltd.
Category
App - Travel
Country / Region
China
Entrant Company
Blue Communications
Category
Strategic Program - Internal Comm Campaign
Country / Region
United States
Entrant Company
Moya Design Partners
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States