MUSE Gold

2023

RMKM-A REFLECTIONS

Entrant Company

ME

Category

Advertising - NFT / Web3 (Campaign)

Client's Name

ZER MERKEZİ HİZMETLER VE TİCARET

Country / Region

Turkey

Introducing "RMKM-A Reflections," Turkey's most comprehensive NFT project, coded on the Ethereum Network and created to celebrate the rich industrial heritage of the Rahmi Koç Museum, a leading cultural and educational institution dedicated to preserving and exhibiting Turkey's industrial legacy and the country's first industrial museum. We crafted a limited series of 750 unique Anadol STC-16 NFTs, each infused with a distinct code representing the color combination of the car and studio.

We delivered the world's first NFT Museum Card to NFT owners, providing them with tangible benefits in the physical world. Additionally, we offered them display replicas of their NFTs, allowing them to showcase their digital assets wherever they please.

At the end of the project, we successfully produced and distributed 750 Anadol STC-16 NFTs. Under the Web 3.0 umbrella, we set out to create an unparalleled NFT collection and worked as visionaries and innovative engineers, much like those who produced the Anadol STC-16. We leveraged the museum as a mirror reflecting the industrial heritage from past to present. The Anadol STC-16 was at the heart of our project, and its reflections truly reached us through this mirror. The design-focused approach of the Anadol STC-16, its limited production, and its collectible value provided us with valuable data for our NFT project.

We believe we have set a precedent in the realms of museology and the preservation and transmission of industrial heritage from the past to the future. Our groundbreaking project unites traditional and digital realms, showcasing the potential of NFTs in the cultural sector and ushering in a new era of creative innovation.

Credits

Founder & CEO / ME
Can Yurdakul
Founder & ECD / ME
Burak Kılavuz
Account Director / ME
Neslihan Başol
Account Group Head / ME
Melis Uçar
Creative Director / ME
Batuhan Şeker
SR. Copywriter / ME
Can Aytı
Architect & Urbanist, M.Arch AADRL, Digital Artist /SENSORY
Begüm Aydınoğlu
Media Services Purchasing Manager / Zer
Derya Coşkun
Corporate Communications Unit Manager / Zer
Gizem Alp
Production Services Purchasing
Ezgi Soysal Karakulak
Digital Transformation & IT Director
Ozan Ünay
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