2022 HENGCHUN Lifestyle Festival

Hengchun's first large-scale lifestyle event was held for two consecutive weekends in Dawan Recreation Area, Hengchun, presenting Hengchun's cozy lifestyle. With "Lifestyle, Music, Market" as its motto, the event combined cultural and creative bazaars, music performances, hundreds of specialty foods, and design brands, allowing the public to immerse themselves in a feast of flavors full of humanity and novelty. There were also 16 live performances by indie bands and singers. Under the accompaniment of melodious music and the mountains and the sea, people enjoyed the event from the bright sunshine to the starry sky, spending the most unforgettable and chill summertime.
The curatorial team explored Hengchun's unique local businesses, allowing brands with both ideas and content to be seen by a wider audience. Brand managers were also able to get up close and personal with consumers to understand their thoughts and needs, and to make adjustments and improvements to their products. The event offers a glimpse of Hengchun's fascinating fusion of old and new, day and night, and at the same time achieves a win-win situation for organizers, brands, and consumers.