Stoic Real Estate Partners

Building a modern brand for a forward-thinking commercial real estate firm.

Stoic Real Estate Partners are commercial real estate experts in the highly competitive Dallas-Fort Worth market. North Street was engaged to help position Stoic as the leading expert in DFW for building value through commercial real estate solutions. Given the organization’s unconventional approach to the real estate market, the new logo and visual identity represent a dramatic departure from the staid look and feel commonly associated with commercial real estate brokers. The logomark was inspired by the “S” in Stoic and ancient Greek architecture — specifically the porch steps of the Stoa Poikile, where the principles of Stoicism were first taught in early 3rd century BCE.

Our Role: Brand Strategy, Logo + Visual Identity, Website Design & Development, Collateral Design