MUSE Gold

2023

Se7en

Entrant Company

National Joint Research Center for Yangtze River Conservation

Category

Marketing & Promotional - Illustration

Client's Name

Chinese Research Academy of Environmental Sciences; China Three Gorges Corporation

Country / Region

China

"This public service animation film is based on hand-drawn comics and presented in the form of video animation, showcasing the seven major behaviors that harm the mother river, including agricultural non-point source pollution, livestock and poultry breeding pollution, daily waste, illegal small hydropower, disorderly dumping and excavation, random logging and enterprise pollution. Through vivid and lively presentation, the animation film calls on the public to pay attention to the behaviors that harm the mother river and to protect water resources and the water environment.
The social significance of this public service animation film is significant. Firstly, it can enhance public awareness of environmental protection, making people more aware of the importance of protecting water resources and the water environment. Secondly, by revealing the main behaviors that harm the mother river, the animation film can draw public attention to the current shortage of water resources and the deterioration of the water environment, thereby promoting the government and all sectors of society to take effective measures to strengthen water resource protection work. Finally, the public service nature of the animation film can also inspire more people to actively participate in the action to protect the mother river, making contributions to the sustainable use of water resources and the sustainable development of the environment.
With its rich content and vivid form, this public service animation film has strong educational and guiding significance. It can stimulate public attention and participation in water resource protection, promote the formation of a good atmosphere for the whole society to protect water resources and cherish the water environment, and is of great significance to ensuring people's survival and development and achieving sustainable development goals."

Credits

Tiansen ZOU
Queping YANG
Ying REN
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