MUSE Gold

2023

Reshine Community

Entrant Company

Vivien Luo

Category

Website - Best User Experience

Client's Name

Country / Region

United States

Introduction
Reshine community is an interactive platform designed to help resale shoppers access transparency, solve questions, and streamline the shopping experience on a resale site, reinforce sustainability awareness.

Designed to solve customers’ problems with shopping, and also help connect with like-minded people, Reshine demonstrates a fun and meaningful experience for the resale shopping experience.

Not only is the service streamlined for the resale brands, but also customers are able to contribute to eco-welfare. This circle runs beyond shopping to eco-friendliness.

Problem
From the customer who received interviews, up to 35% of resale customers have experienced unpleasant shopping experiences. Remarkable problems are like the product doesn’t match with photos or is different from descriptions. Due to the attribute of shopping for resale items, special care is needed.

Solution
Reshine helps resale shoppers remedy shopping pain points and also increases sustainability at the same time. So the Reshine platform integrated official mediators, customer communities, and sustainable campaigns into the resale experience.

Official mediator
Due to the particularity of shopping for second-hand items online, customers are more cautious about the products. This feature offers real-time solutions from the official staff.

Social network for customers
Reshine Community provides customers a chance to make friends with other community members, they help each other research products and give suggestions to those who are in need. Also, they share lifestyles, and connect with like-minded people.

Sustainable campaign
This feature wants to communicate the meaning behind resale. It's not only just about buying off-price products but also about doing good for the environment.


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