MUSE Gold

2023

Ta Pai Jiu

Entrant Company

Shenzhen Jixing Creative Design Co., LTD

Category

Typography - Packaging / Product

Client's Name

LUCKY.D*

Country / Region

China

According to the logo of the product "Pagoda" itself, combined with the cultural connotation of the brand, it makes it more direct to strengthen the brand's memory point, and obtains a new source of design inspiration from it.
In terms of shape design: "Pagoda" uses the elements of towers, screens and eaves in the design of bottles and lids. In terms of box design, a hexagonal box is used to reflect the "Six Harmonies Pagoda", and elements of bricks and tiles are used on the side of the box to reflect the architectural characteristics of the tower and Jiangnan water town. In the inner layer of the box, the illustration of the scenic spot of the Six Harmonies Pagoda and the screen elements on the top of the box are combined to enhance the tonality of the "tower card" and enhance the cultural connotation of the product.
The "tower" in the "tower card" is based on the Liuhe Tower in Hangzhou, a famous tower in the south of the Yangtze River in my country. Pagoda—the symbol of Chinese cultural spirit, it is in this spirit that pagoda inherits Chinese rice wine culture, papai comes from the non-material rice wine family-papai wine industry silently abides by in the hustle and bustle of the present, representing the style of a confident Chinese winemaking family , Adhere to handwork, ancient methods, timing, and nature to brew good wine that truly represents Chinese Han culture. Use the element of "tower" to deepen the appearance of the image of "tower", highlight the theme of "tower card" in an abstract form, and enhance the cultural connotation of the product and echo the brand.
Using environmentally friendly glass as the bottle body of the product, the box is made of sustainable bamboo fiber environmentally friendly paper, combined with a minimalist appearance, the recycling rate of the entire product is extremely high, and it can be used as a collection for collection.

Credits

项目管理
周鲁平
设计总监
冯东伟
平面设计
赵婷婷
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