2023
Entrant Company
Category
Client's Name
Country / Region
Baoman is dedicated to establishing seamless connections with its customers to provide comprehensive business services. When designing its brand visual logo, the designer extracted the initials B and M from the brand name Baoman (宝漫), and integrated the concepts of bridges and dialogue. While preserving the fundamental shape, the strokes and lines were artistically processed to make the logo concise and easily recognizable. Additionally, the letters were superimposed and connected to avoid a fragmented and weak association among the elements. This integration makes the logo whole and leaves a deep impression on customers. Moreover, the speech bubble and bridge structure add interest and visual depth to the overall simple logo, and convey the brand's concept of “building solid communication and links” to customers.
Thanks to the geometric and graphic design, the elements in the logo can be split and combined to form new visual symbols, which can be flexibly applied to different environments and media for brand promotion. Additionally, with black as the primary tone and red elements in the details, the logo is both calm and energetic, highlighting the brand’s youthful and energetic characteristics and temperament.
Credits
Entrant Company
Clarity Partners, LLC
Category
Website - Government
Country / Region
United States
Entrant Company
Proficient Strategic Solutions Inc
Category
Corporate Identity - Logos
Country / Region
Canada
Entrant Company
Azuro Digital
Category
Website - Professional Services
Country / Region
Canada
Entrant Company
International Monetary Fund (IMF)
Category
Strategic Program - Internal Comm Campaign
Country / Region
United States