MUSE Gold

2023

Bullseye’s Holiday Adventure AR Experience

Entrant Company

Groove Jones

Category

Branded Content - Retail

Client's Name

Target

Country / Region

United States

For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.

Inside the Target store, shoppers can activate a portal experience, where they launch a Target holiday wonderland that engages the shopper in exploring the exclusive holiday toys. The shopper will open a portal and step into it physically and walk around.

If the real-world space doesn’t allow the user to move freely, we added a teleportation option where they could click on a visible beacon and teleport to where they want to be and use their phone to look around and admire the environment and explore the toys.

The experience featured multiple AR experiences and games, including:
• Interactive AR Game Featuring Animal Planet Deep Sea Shark Rescue Submarine Playset
• Bluey Ultimate Lights & Sounds Playhouse Scavenger Hunt
• Take a Tour of Barbie’s Vacation Home
• Build Your Very Own Gingerbread House Featuring Favorite Day Classic House Gingerbread Kit

Credits

Agecny
X-FCTR
More Gold Winners
2023
MUSE Advertising Awards - The World is a Beautiful Place

Entrant Company

Gravity Global

Category

Strategic Program - Branding Refresh (NEW)

Country / Region

United Kingdom

2023
MUSE Advertising Awards - Breakthrough Quad ACL Episode 1: Innovative Solutions

Entrant Company

Arthrex, Inc.

Category

Video - Educational

Country / Region

United States

2023
MUSE Advertising Awards - Space V : A Space-Vending System for Everyday Wellbeing

Entrant Company

VLab

Category

Experiential & Immersive - Multi-Channel Experience (NEW)

Country / Region

United States

2023
MUSE Advertising Awards - Shaping Change Together

Entrant Company

Gravity Global

Category

Social Media - B2B

Country / Region

United Kingdom