2023

Farm Bureau Ag Innovation Challenge Campaign

Entrant

Farm Credit Council

Category

Integrated Marketing - Brand Partnerships

Client's Name

Country / Region

United States

Farm Credit partners with Farm Bureau for an annual Ag Innovation Challenge. This competition looks for rural entrepreneurs who address issues like yield efficiency and reducing costs.

Our goal was to highlight the semi-finalists and the winners of the challenge. The contestants had the chance to win people's choice and the winner was selected by a panel of judges.

In conjunction with the competition, we launched a social media campaign to raise awareness and encourage folks to vote. We also developed a signage poster to display at the awards ceremony.