2023
Entrant Company
Category
Client's Name
Country / Region
Good Morning was inspired by my childhood, which is an animated background design based on a short story. The story is mainly from a child's point of view to show the fear and resistance of children on the way to school. I used a lot of elevated views or close-up details to show the smallness of the child. I chose a more realistic drawing style for this series because the dynamic characters in the animation are relatively simple, and I wanted to reflect the integrity of the whole picture through the delicate processing of the background. It comes from my personal experience, the narrative of the picture with a strong personal emotional expression.
Credits
Entrant Company
Marriott International, Inc.
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
United States
Entrant Company
Woodwork Amsterdam B.V.
Category
Video - Motion Graphics
Country / Region
Netherlands
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Paramount Global
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States