2023
Entrant Company
Category
Client's Name
Country / Region
Good Morning was inspired by my childhood, which is an animated background design based on a short story. The story is mainly from a child's point of view to show the fear and resistance of children on the way to school. I used a lot of elevated views or close-up details to show the smallness of the child. I chose a more realistic drawing style for this series because the dynamic characters in the animation are relatively simple, and I wanted to reflect the integrity of the whole picture through the delicate processing of the background. It comes from my personal experience, the narrative of the picture with a strong personal emotional expression.
Credits
Entrant Company
Layer
Category
Video - Trailers
Country / Region
United States
Entrant Company
Zhiwen (Esther) Tang
Category
Marketing & Promotional - Illustration
Country / Region
United States
Entrant Company
NBCUniversal
Category
Social Media - Consumer Campaign
Country / Region
United States
Entrant Company
Marriott International, Inc.
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States