2023
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For the Rage 1-4 series poster designs, we have chosen the rarest animals such as the giant panda, the most cooperative animal - the wolf, the cutest red panda, and the most human-like gorilla, as the main elements. Each animal is depicted slowly rising from the water's surface and releasing a final roar, symbolizing the damage caused by environmental destruction to the ecosystem. The entire image is dominated by deep black and dark gray tones, conveying a sense of heaviness and sadness, making people feel concerned about environmental destruction.
Furthermore, the animals in the image are struggling to rise on the water's surface and uttering their final roar, which symbolizes that environmental destruction has changed the way of life for organisms, putting their lives in extreme danger. This scene creates a sense of urgency and necessity for environmental protection and also makes people deeply aware of the irreversible consequences of environmental destruction.
Finally, the poster's design style is minimalist, highlighting the theme and emotions of the image. At the bottom of the image, we have added a seemingly ordinary warning text: "We have become accustomed to the richness and generosity of nature, but do not ignore its fragility and pain." This text foretells the tragic fate of environmental destruction and reminds people of the importance and urgency of environmental issues. We must take action and actively participate in environmental protection to safeguard our common home.
Entrant Company
McKinsey Global Publishing
Category
Video - Diversity & Inclusion
Country / Region
United States
Entrant Company
Backstory Creative
Category
Video - Cinematography
Country / Region
United States
Entrant Company
Li-Hua Liu, Mandie Kuo
Category
Publication - Publication / Other___
Country / Region
Taiwan
Entrant Company
LiFi Media Production, LLC
Category
Branded Content - Corporate Communications
Country / Region
United States