2023
Banqiao Mazu’s Fingertip Universe
Entrant Company
Fuzhong 15 Exhibition Center and Cinema, Cultural Affairs Department, New Taipei City Government
Category
Experiential & Immersive - Experiential & Immersive / Other___
Client's Name
Ya-Ching Chang
Country / Region
Taiwan
"Banqiao Mazu's Fingertip Universe" combines Mazu culture with mixed reality (MR) technology to create a diverse and immersive experience. By wearing an MR headset, users can interact with virtual content that appears on Mazu related objects (e.g. lanterns) via hand gestures. Once they hit the game goals, they can access contents about Mazu. for more information please visit this website https://www.jic.media/interactive-experience-design/mazu-mr-experience
Credits
Entrant Company
Mitosis
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
Blue Communications
Category
Integrated Marketing - Internal Campaign
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Website Content
Country / Region
United States
Entrant Company
Denny's
Category
Marketing & Promotional - T-Shirt
Country / Region
United States