MUSE Platinum

2023

Basquiat: Power

Entrant

Chrome Productions

Category

Video - Art & Design

Client's Name

Christie's

Country / Region

United Kingdom

Gallery

About The Entry

In his powerful portrait of boxing icon Sugar Ray Robinson, Jean-Michel Basquiat captures the image of a warrior, fighter and Black athlete transcending into the realm of hero and icon. The team at Christie's challenged us to create a film that both showcased the visceral power of this work and celebrated the icon status of both artist and subject. In less than 72 hours, we secured a custom boxing ring, cast two real-world boxers and a jazz drummer, and designed a complex lighting design and motion-control production using the Bolt X to capture precise and easily-replicable movements around the ring. The result is a compelling and evocative film that audiences enjoyed both ahead of the auction and in the salesroom before the spectacular lot came across the block and achieved $32.7 million.

Featured Media

Credits

Executive Producer, Christie's
Katya McCaffrey
Executive Producer, Chrome Productions
Robert Chew
Directors, Chrome Productions
Stephen Parker and Ben White
Head of Production, Chrome Productions
Melly Cook
Producer, Chrome Productions
Hannah Lane
Junior Production Manager, Chrome Productions
Olivia Flanagan
1st Assistant Director
Lucas Harding
DOP
Marcus Domleo
Art Director
Kate Laverty
Hair and Makeup
Lucas Pluckrose
BTS, Chrome Productions
Carson Friedland
Head of Post Production, Chrome Productions
Ben Turze
Post Production Producer, Chrome Productions
Will Sellers
Editor, Chrome Productions
Matt Nettlefold
Grade, Cheat
Karol Cybulski
More Platinum Winners
Advertising
2023
2023 MUSE Creative Awards Winner - The legendary original is still forever young.

Entrant

22Squared

Category

Advertising - Advertising Campaign

Country / Region

United States

Website
2023
2023 MUSE Creative Awards Winner - Café Coton Website
CAFÉ COTON

Entrant

Reklam5 Digital Agency

Category

Website - E-Commerce

Country / Region

Turkey

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - Sundays Collection 2.0

Entrant

Atlanta Falcons

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Experiential & Immersive
2023
2023 MUSE Creative Awards Winner - Call of Duty®: Next

Entrant

George P. Johnson Experience Marketing

Category

Experiential & Immersive - Launch Event

Country / Region

United States