2023
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Client's Name
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In his powerful portrait of boxing icon Sugar Ray Robinson, Jean-Michel Basquiat captures the image of a warrior, fighter and Black athlete transcending into the realm of hero and icon. The team at Christie's challenged us to create a film that both showcased the visceral power of this work and celebrated the icon status of both artist and subject. In less than 72 hours, we secured a custom boxing ring, cast two real-world boxers and a jazz drummer, and designed a complex lighting design and motion-control production using the Bolt X to capture precise and easily-replicable movements around the ring. The result is a compelling and evocative film that audiences enjoyed both ahead of the auction and in the salesroom before the spectacular lot came across the block and achieved $32.7 million.
Credits
Entrant Company
1964 Agency x LaForce
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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The Marketing Arm
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
alpha BRAVO, LLC
Category
Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)
Country / Region
United States
Entrant Company
U.S. Secret Service
Category
Video - Documentary
Country / Region
United States