MUSE Platinum

2023

Basquiat: Power

Entrant Company

Chrome Productions

Category

Video - Art & Design

Client's Name

Christie's

Country / Region

United Kingdom

In his powerful portrait of boxing icon Sugar Ray Robinson, Jean-Michel Basquiat captures the image of a warrior, fighter and Black athlete transcending into the realm of hero and icon. The team at Christie's challenged us to create a film that both showcased the visceral power of this work and celebrated the icon status of both artist and subject. In less than 72 hours, we secured a custom boxing ring, cast two real-world boxers and a jazz drummer, and designed a complex lighting design and motion-control production using the Bolt X to capture precise and easily-replicable movements around the ring. The result is a compelling and evocative film that audiences enjoyed both ahead of the auction and in the salesroom before the spectacular lot came across the block and achieved $32.7 million.

Credits

Executive Producer, Christie's
Katya McCaffrey
Executive Producer, Chrome Productions
Robert Chew
Directors, Chrome Productions
Stephen Parker and Ben White
Head of Production, Chrome Productions
Melly Cook
Producer, Chrome Productions
Hannah Lane
Junior Production Manager, Chrome Productions
Olivia Flanagan
1st Assistant Director
Lucas Harding
DOP
Marcus Domleo
Art Director
Kate Laverty
Hair and Makeup
Lucas Pluckrose
BTS, Chrome Productions
Carson Friedland
Head of Post Production, Chrome Productions
Ben Turze
Post Production Producer, Chrome Productions
Will Sellers
Editor, Chrome Productions
Matt Nettlefold
Grade, Cheat
Karol Cybulski
More Platinum Winners
Integrated Marketing
2023
2023 MUSE Creative Awards Winner - GAP x The Brooklyn Circus Campaign
GAP x The Brooklyn Circus

Entrant Company

1964 Agency x LaForce

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - State Farm Jazz Bath Campaign

Entrant Company

The Marketing Arm

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

Best Agency Awards
2023
2023 MUSE Creative Awards Winner - B2B Social Media Agency Finds Its Niche

Entrant Company

alpha BRAVO, LLC

Category

Best Agency Awards - Best Small Agency of the Year (Up to 25 employees)

Country / Region

United States

Video
2023
2023 MUSE Creative Awards Winner - Memories of 9/11

Entrant Company

U.S. Secret Service

Category

Video - Documentary

Country / Region

United States