2023
Entrant Company
Category
Client's Name
Country / Region
In his powerful portrait of boxing icon Sugar Ray Robinson, Jean-Michel Basquiat captures the image of a warrior, fighter and Black athlete transcending into the realm of hero and icon. The team at Christie's challenged us to create a film that both showcased the visceral power of this work and celebrated the icon status of both artist and subject. In less than 72 hours, we secured a custom boxing ring, cast two real-world boxers and a jazz drummer, and designed a complex lighting design and motion-control production using the Bolt X to capture precise and easily-replicable movements around the ring. The result is a compelling and evocative film that audiences enjoyed both ahead of the auction and in the salesroom before the spectacular lot came across the block and achieved $32.7 million.
Credits
Entrant Company
The LOOMIS Agency
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Art of Storytelling
Category
Video - Documentary
Country / Region
United States
Entrant Company
Geet Productions
Category
Video - Consumer Product / Services
Country / Region
Libya
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd
Category
Experiential & Immersive - Interactive Outdoor Event
Country / Region
China