Victoria's Secret: Angels and Demons

Hulu was looking for ways to organically and authentically boost viewership for their newest docuseries Victoria’s Secret: Angels and Demons.
Pop’N created a custom, Influencer partnership to reach their three key audience targets: Fashionistas, GenZers, and True Crime Junkies.

Pop’N performed an Influencer audit to provide (3) Influencers from each target audience. Each influencer created custom content tailored to their personal brand and growing audience base, while synonymously promoting Hulu’s newest docuseries.

With such a controversial topic, it was important to collaborate with Influencers that were well versed in the backstory of Victoria’s Secret and revealing the truth behind scandal. Pop’N also proposed leveraging popular TikTok trends and features - the POV trend, the green screen feature, and stitch - to ensure authenticity while driving engagement and views.

Additionally, we created a custom assignment for each Influencer based on their best performing content and the current trends surrounding activist TikTok.

We activated across TikTok and Instagram, with Influencer posts ranging from 1 video to a 3-part video series.

The 3 Influencers in Victoria’s Secret: Angels & Demons social campaign had a combined social reach of 10.9 million users. The results of the campaign garnered over 6 million views. We were successful in engaging more than 50% of the total potential social reach.

Additionally, Victoria’s Secret Angels & Demons drove over 715,000 likes across over a total of 4 videos.