2023

Black Bird Smart Wristband (reveal)

Entrant

Bambuco Productions

Category

Branded Content - Products & Services

Client's Name

Guided Steps Inc.

Country / Region

United States

About The Entry

After given the information of what this wristband could do we decided to create a cinematic commercial for its reveal. Instead of just focusing on the product the commercial focuses on the lives the product protects. The commercial tells 3 different stories of individuals each facing a life threatening situation and how, with the help of the wristband, they overcome them. We tried to give enough information through visual text on screen and with story telling to show the potential of this wristband.