2023
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Category
Client's Name
Country / Region
In the creative process of building our website, we embarked on a mission to strike a perfect balance between our image as a cutting-edge tech startup and the credibility of an established, mature company. We faced the challenge of selling and effectively conveying the value of technology that permeates our surroundings, yet remains invisible to the human eye. To tackle this, our approach focused on highlighting the human element and showcasing the profound impact our technology has on people's lives. Recognizing that our products may not always be visually apparent, we made a strategic decision to incorporate user interface elements that act as triggers for our technology directly into the user experience. This deliberate choice allows individuals interacting with our website to engage with the very interface that activates our identity-proofing technology. By seamlessly linking our identity verification system to both the user and the interface they are utilizing, we establish a powerful connection that emphasizes the significance and relevance of our technology in the lives of our users.
Credits
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Miami Ad School Europe
Category
Student Submission - Student Social Media
Country / Region
Germany
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Cohere
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
School of the art institute of Chicago
Category
Video - Animation
Country / Region
United States
Entrant Company
McKinsey Global Publishing
Category
Branded Content - Infographics
Country / Region
United States