MUSE Silver

2023

Prove: The modern way of proving identity

Entrant Company

Prove

Category

Website - Corporation

Client's Name

Country / Region

United States

In the creative process of building our website, we embarked on a mission to strike a perfect balance between our image as a cutting-edge tech startup and the credibility of an established, mature company. We faced the challenge of selling and effectively conveying the value of technology that permeates our surroundings, yet remains invisible to the human eye. To tackle this, our approach focused on highlighting the human element and showcasing the profound impact our technology has on people's lives. Recognizing that our products may not always be visually apparent, we made a strategic decision to incorporate user interface elements that act as triggers for our technology directly into the user experience. This deliberate choice allows individuals interacting with our website to engage with the very interface that activates our identity-proofing technology. By seamlessly linking our identity verification system to both the user and the interface they are utilizing, we establish a powerful connection that emphasizes the significance and relevance of our technology in the lives of our users.

Credits

Nick Carbone
Yuka Yoneda
Luke Robertson
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