2023
Entrant Company
Category
Client's Name
Country / Region
In the creative process of building our website, we embarked on a mission to strike a perfect balance between our image as a cutting-edge tech startup and the credibility of an established, mature company. We faced the challenge of selling and effectively conveying the value of technology that permeates our surroundings, yet remains invisible to the human eye. To tackle this, our approach focused on highlighting the human element and showcasing the profound impact our technology has on people's lives. Recognizing that our products may not always be visually apparent, we made a strategic decision to incorporate user interface elements that act as triggers for our technology directly into the user experience. This deliberate choice allows individuals interacting with our website to engage with the very interface that activates our identity-proofing technology. By seamlessly linking our identity verification system to both the user and the interface they are utilizing, we establish a powerful connection that emphasizes the significance and relevance of our technology in the lives of our users.
Credits
Entrant Company
Mitosis
Category
Video - Corporate
Country / Region
United States
Entrant Company
Think Creative Agency
Category
Event - B2B Event
Country / Region
Australia
Entrant Company
Etna Interactive
Category
Website - Aesthetics
Country / Region
United States