MUSE Silver

2023

Prove: The modern way of proving identity

Entrant Company

Prove

Category

Website - Corporation

Client's Name

Country / Region

United States

In the creative process of building our website, we embarked on a mission to strike a perfect balance between our image as a cutting-edge tech startup and the credibility of an established, mature company. We faced the challenge of selling and effectively conveying the value of technology that permeates our surroundings, yet remains invisible to the human eye. To tackle this, our approach focused on highlighting the human element and showcasing the profound impact our technology has on people's lives. Recognizing that our products may not always be visually apparent, we made a strategic decision to incorporate user interface elements that act as triggers for our technology directly into the user experience. This deliberate choice allows individuals interacting with our website to engage with the very interface that activates our identity-proofing technology. By seamlessly linking our identity verification system to both the user and the interface they are utilizing, we establish a powerful connection that emphasizes the significance and relevance of our technology in the lives of our users.

Credits

Nick Carbone
Yuka Yoneda
Luke Robertson
More Silver Winners
Publication
2023
MUSE Advertising Awards - Ejaculation Magazine Issue 1
Ejaculation Magazine

Entrant Company

Ejaculation Magazine

Category

Publication - Digital Publications

Country / Region

United States

Audio
2023
MUSE Advertising Awards - The Sound of Singapore Airlines
Singapore Airlines

Entrant Company

DLMDD

Category

Audio - Sonic Branding (NEW)

Country / Region

United Kingdom

Strategic Program
2023
MUSE Advertising Awards - Faces of Travel
Delta Air Lines

Entrant Company

Kin

Category

Strategic Program - CSR Program

Country / Region

United States

Video
2023
MUSE Advertising Awards - House of Nigh Brand Video

Entrant Company

Agency Habitat

Category

Video - Fashion

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy