2023
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Client's Name
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Objective: In this podcast series, we look at different industry problems and discuss how Mphasis leveraged its DX expertise to solve the problem. Through these episodes, we demonstrate how exactly Mphasis helps its clients achieve their business transformation goals.
Concept: The podcast series “Engineering Is In Our DNA” builds brand awareness for Mphasis by highlighting themes of innovation and transformation.
Approach: Each episode is a conversation with Mphasis subject matter experts to discuss how Mphasis has helped address key business challenges and use its applied tech expertise. Usually, a discussion between experts from within the organisation, episodes have also featured external experts who bring in their own perspectives. The ongoing series helps amplify Mphasis's innovative capabilities and highlight the brand as a key thought leader when it comes to emerging next-gen tech and related trending topics.
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City Super Group
Category
Integrated Marketing - Promotional
Country / Region
Hong Kong SAR
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Matrix MKTG
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
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The Marketing Arm
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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Ragdoll
Category
Video - Cinematography
Country / Region
Norway