MUSE Gold

2023

THE GOLDEN FLOWER

Entrant Company

DINOSAUR VIETNAM

Category

Branded Content - Healthcare & Pharma

Client's Name

ANGELA GOLD

Country / Region

Vietnam

Challenge
Female physiological healthcare is mostly advertised using a dry approach, where brands focus mostly on scientific knowledge and functional benefits.


Solution
Angela Gold partnered with Dinosaur to romanticize the female hormones reproductive system through the image of the “Golden Flower” and a new expression “golden treasure of the 30s”. The spirit is captured implicitly in a music video to raise awareness of the Hypothalamic-pituitary-gonadal axis to protect women’s health, beauty, and physiology


Why we win
Our idea has successfully answered the brief’s requirements: understanding the TAs as well as the sensitive industry to convey the subtle message. Most impressively, the visual cue “golden flower” and the term “golden treasure of the 30s” help highlight the USP of Angela Gold products. The campaign received earned media in the Pharma marketer community and generated over 1470 UGC on Tiktok.

Credits

BUSINESS DIRECTOR
IVY TRANG NGO
BUSINESS OPERATOR
TAM NGO
DIVISION OPERATION DIRECTOR
TRAN CHAU NGUYEN
ACCOUNT DIRECTOR
HIEN TRAN
ACCOUNT MANAGER
LINH KHANH NGUYEN
PRODUCER
MEGAN MINH, TAN DOAN
CREATIVE DIRECTOR
TRUNG BUI TUAN
COPYWRITER
TUYET ANH LE VU
ART DIRECTOR
VAN HONG TANG
3D ARTIST
NGUYEN TRAN
DESIGNERS
KHAI HOANG
VISUALIZERS
AI VO
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