MUSE Gold

2023

AAFES Senior Leader Benefits video

Entrant Company

AAFES

Category

Video - TV Ad Campaign

Client's Name

Army & Air Force Exchange Service

Country / Region

United States

The Army & Air Force Exchange Service (AAFES, also referred to as The Exchange and The PX or The BX) is a Department of Defense retailer on U.S. Army, Air Force and Space Force installations worldwide. AAFES provides military pricing and a tax-free shopping benefit to service members, their family members and Veterans.
In the video, the three Senior Enlisted leaders from the Army, Air Force and Space Force share benefit information. The video was televised nationally during last year's college football season.

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