1O1O Social Media Campaign

1O1O is Hong Kong's leading telecom premium service provider. Shepherd was tasked with developing 1O1O's Facebook content to align with their prestigious brand image to engage with its discerning customers.

As the past year is an exciting year for sports aficionados -- first with the FIFA World Cup followed by the Hong Kong Rugby Sevens -- we helped 1O1O develop sports series on Facebook with topical content, such as World Cup team analyses and important things to note for the Rugby Sevens, to further engage the target audience. We used motion graphics, along with a fast pace of actions and a quick transition of scenes, to show dynamic sports movements and create an excellent rhythm.

For festive greeting posts, we played around with contemporary graphic elements and 1O1O's corporate gold color to create a celebratory ambience while giving it a classy and premium touch. As a result of the ongoing development of content series along with an extensive use of motion graphics, we saw a significant increase in Facebook followers and engagement.