MUSE Silver

2023

Curiousity

Entrant Company

Shenzhen Fengshang Brand Marketing Consulting Co., Ltd

Category

Corporate Identity - Brand Identity

Client's Name

Liu Xingjun, Tu Gang, Chen Yihan, Lu Jiayi, Lei Yongqi, Jian Jingjun, Wang Huiling

Country / Region

China

The SANGEM MOON Hotel is built by the sea and boasts abundant scenic resources, and when the semi-circular building reflects on the water's surface, it creates a scene of "a bright moon rising over the sea". This complements the views of lights, flowing water, and greenery, making it an ideal place to visit and stay. Based on the moon culture theme of the SANGEM MOON Hotel and the resonance of the demand for cultural atmosphere and the natural landscape, the Curiosity Moon Rabbit IP image, which is inspired by the moon rabbit, has emerged as the creative origin. This design is based on the SANGEM MOON Hotel's trendy, modern, and luxury design style, merging the qualities of parent-child interactions, pulling inspiration from traditional Chinese moon culture, and employing the term "moon rabbit" as a visual carrier. The rabbit is also one of the twelve Chinese zodiac animals, having rich cultural meanings and legends. The personified, cute and childlike rabbit-shaped lines are harmonious and smooth, matched with a simple and clear main color tone. The white color symbolizes the flawless and pure moon, while the rabbit symbolizes the innocent children, as if curious kids are exploring and searching on the vast moon. By deeply exploring the mythical imagery of the full moon and the moon rabbit, this IP image is created, integrating the poetic Chinese literary imagery in its design, giving people a warm, peaceful, and dreamy feeling. This design not only strives for the perfect presentation of the moon rabbit, but also incorporates playful deconstruction and artistic processing, which caters to the aesthetic preferences of the young today. The common question mark and exclamation mark are integrated into the rabbit ear design, symbolizing children's curiosity to explore the world and solve puzzles. This also echoes the "Moonlight Treasure Box" exploratory gameplay of SANGEM MOON Family Hotel, creating an atmosphere that allows users to find a sense of belonging, approachability, and trustworthiness. This makes SANGEM MOON Hotel a poetic journey for family vacations.

Credits

Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Liu Xingjun
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Tu Gang
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Chen Yihan
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Lu Jiayi
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Lei Yongqi
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Jian Jingjun
Shenzhen Fengshang Brand Marketing Consulting Co., Ltd
Wang Huiling
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