MUSE Silver

2023

Breaking Bread

Entrant Company

MUCH Agency

Category

Branded Content - Direct Marketing

Client's Name

Google Cloud

Country / Region

United States

Google Cloud tasked MUCH Agency to create a direct mailer campaign targeting 500 greenfield accounts. The objective was to deliver a compelling door-opener showcasing that, despite Google Cloud’s global reach, their reps are right down the street in your neighborhood.

Beginning with 11 target regions in the United States and 83 points of contact, the campaign highlighted Google Cloud’s San Francisco roots paired with local influence while offering the ability to scale globally.


The campaign, “Breaking Bread,” centers around sharing a meal that can foster meaningful connection and relationships.


MUCH Agency designed a box reminiscent of a kitchen cabinet, something you’d reach into for supplies to share with neighbors and friends, and referential to Google Cloud’s on-campus micro kitchens. Contents were curated using businesses local to San Francisco—San Francisco Salt Co. and Amphora Olive Oil. Each region of focus received a unique olive oil blend with flavor notes speaking to its culinary and/or cultural scene. Citrus-y Persian Lime for Boise, the City of Trees, Chipotle for Phoenix’s Spanish influence, and Harissa’s orange hue celebrating the citrus groves of Orange County. Complimenting the oil and salt is timeless serving ware: a subtly branded breadboard, wooden salt storage box, and dipping bowls. Hand-illustrated cards highlight a call-to-action To Do List, flavor profile hang tag, and contact card for each recipient’s Sales Representative.

Credits

MUCH Agency
Glitch Creative Labs
More Silver Winners
2023
MUSE Advertising Awards - Diversion Wall
ECU Maynard Children's Hospital

Entrant Company

Relative Scale

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United States

2023
MUSE Advertising Awards - GIOIA RESTAURANT BRANDING
Learco Hospitality DBA Gioia Ristorante & Pastificio

Entrant Company

QNY Creative

Category

Corporate Identity - Brand Identity

Country / Region

United States

2023
MUSE Advertising Awards - The Scroll of Dongchang in Old Glorious Time
Grand Canal Culture Museum of China

Entrant Company

HisDesign

Category

Experiential & Immersive - Exhibition Experience

Country / Region

China

2023
MUSE Advertising Awards - 2022 Advocacy Events

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Event - Educational Event

Country / Region

United States