Run The World

Brief:<br><br>Market Brooks Gear To Millennials<br><br>Insight:<br><br>In a national survey of runners, the number one thing runners say they want to learn about is Best places to run when on vacation.<br><br>Idea: <br>Brooks wanted to uphold its run happy motto by combining the two things Millennials love: running and traveling.<br><br>So it introduced Run The World, the program that turns new running routes to travel destinations.