Go Local Day is a Taiwanese online media channel which focus on attractions, life style, and cultures, from a positive and interesting perspective, it introduces great attractions and goods all over the world. We had a chance to design brand identity and channel package for them. In Chinese character, 3 people symbolize a group, and a culture is born, it is the original concept from our client. We started from designing the logo based on this idea and developing the color and motion graphics. Our goal is to create a comfortable, modern, and cultural tone to the brand. We want this brand identity speaks out the spirit of Go Local Day.
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