"Love Is Blinds"

Raindrop Agency partnered with Select Blinds as a part of their three-year, radical rebranding journey to create a memorable - and slightly flirty - B2C commercial video, that would ensure their products and services would truly stand out through clever messaging and positioning.

When the team brainstormed how to make shopping and installing window coverings easier (and more fun, honestly), we realized buying blinds is kind of like dating - and we’re your perfect match. So what does this mean for their customers? Don’t worry, it’s not a catfish situation. In this episode of "Love Is Blinds," everyone gets to go home with the blinds of their dreams!

In order to bring this vision to life, they enlisted the prolific help of Raindrop - the company's very own ideal match. Raindrop ran with the simple idea of “You’ll love us because we’re easy” and spun it into hilarious reality, incorporating the brand's new color palette and refreshed logo as well as a slew of "in-your-windows" (innuendos) and laugh-out-loud moments from our brilliant talent. With tens of thousands of organic views on YouTube, and millions of impressions across social media channels, we're all feeling the big pick energy of this ad! The commercial came out so fantastic, the company decided to air it regionally during Super Bowl LVII and at the Phoenix Waste Management Open as well.

"SelectBlinds: You’ll love us because we’re easy."