MUSE Platinum

2023

Boatico yacht charter

Entrant Company

Design with Alice K & ITmaestro

Category

Website - Travel

Client's Name

SHIELD Holdings GmbH

Country / Region

Ukraine

Azure sea, yellow sand, yachts and amazing landscapes. All this about the Boatico project! UX/UI designer Alice K has been professionally engaged in swimming for 11 years and of course, she is interested in sailing and relaxing on a yacht a lot. Is there anyone who would not be interested in this?:) So this project was very inspired from the first minute and Alice created it even in her free time. She wanted to convey all those feelings when you are at sea on a yacht. Therefore, deep shades of blue were used, modern styles and geometric fonts were supported. For greater immersion in the project, Alice K and ITmaestro team booked a yacht to feel all the same emotions. Raise the sails! Captain Ivo shouted!
Boatico is a modern yacht charter platform for sailors who search for safe and uncomplicated boat booking. Their mission is to help find the best solution for vacation. Project task was to create an unusual design for this niche, and convey emotions. Therefore, it was decided to use deep blue shades that are associated with the sea. The rounded corners of the elements are like rounded waves. Typography also reflects the essence of the project, condensed geometric font adds branding. All graphics are made in one style and one color palette, which creates the integrity of the project.
The main direction of the site is booking one of 9000 yachts in 50 countries of the world. Users can go to the search page. Then use filters, sorting, see the characteristics of the yacht and additional options. Depending on the user device, the way of navigating the site changes. Top and bottom navigation on PC version. And a hamburger menu on mobile devices. After the client has chosen a yacht, fill out the form, submit the documents and make the payment to book an amazing yacht adventure. To organize a trip, the site has a section with routes for yachting, sorted by country. As well as tips from experts, FAQs, a blog and more.

Credits

K
Alice
K
Oleg
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