MUSE Gold

2023

Branded Mnemonic

Entrant Company

Midnight Sherpa

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

Phoenix Labs

Country / Region

United States

Phoenix Labs is a game developer based in Vancouver known for their hit action-RPG game Dauntless. The Midnight Sherpa team worked with them to develop an animated brand mnemonic. The objective was to create an evergreen logo reveal which would work across all their titles while capturing the spirit and ethos of Phoenix Labs.

Credits

Creative Director / Midnight Sherpa
Miguel Lee
Executive Producer / Midnight Sherpa
Alex More
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