Rumble Boxing: 90s Block Party

Rumble Boxing is a global boutique fitness brand that pairs the sweet science of boxing with the transformative power of strength training and HIIT. Founded in the heart of NYC in 2017, the brand is a collection of the most inspired and inspiring fitness instructors on the planet. Rumble is more than just a workout - it’s a premium, boutique experience for all levels to reveal their inner fighter, even with no plans to step into a ring.

To combat the summer slump and increase first timer visitors, the '90s Rumble Block Party' campaign was introduced for the final week of July to close out the month. The '90s Rumble Block Party' is a week-long activation featuring throwback (90s) artists across  genres, special offers for first timers and nostalgic moments to create a 360' sensory fitness experience for members and customers.  All Rumble playlists were built in-house to orchestrate the ultimate Block Party plus, of course, the signature Rumble workout.

In true Rumble fashion, the brand stands in authenticity and realness, always. The 90s theme was a seamless nod to the urban-chic lifestyle and nostalgic sneaker head culture you'll find in Rumble studios across the globe. For the '90s Block Party' campaign, popular social media sharing platforms from today started a flashback to the iconic moments from the 90's: dialing in to AOL, disc-man CD players, tamagotchis and the Fresh Prince of Bel Air.

The marketing strategy included teaser content on social media (short-form reels and animated content), traditional media, like 'Save the Date' cards, and local grassroots campaigns to drive visitors, member engagement and increase utilization across 50+ Rumble studios.  Owned content generated over 1M impressions and propelled into daily updates on the national instagram (@doyourumble) and local studio pages. With every day of the 90s Block Party, organic content continued to drop daily in local markets to highlight member attendance, dress up days and became an extension of the campaign.