Mastercard Installments Product Video

Product Background
At the heart of it, consumer payments really come down to choice and availability (anytime, anywhere, any channel). Consumers are seeking flexible payment options for more purchasing power and better budget management backed with transparency, security, and control.

Mastercard Installments is a flexible payment solution that gives lenders and their consumers the ability to automatically split purchases into four or more equal, interest-free payments and offer extended payment terms to consumers all using Mastercard’s acceptance network—enabling partners to deploy their own Buy Now Pay Later (BNPL) solution, with minimal integration.

Approach
BNO created a 90-second animated, explainer video to introduce Mastercard’s new innovative BNPL program, summarizing and highlighting key benefits for all user audiences—Consumers, Merchants, Lenders, and Acquirers. The video toplined what the Mastercard Installments product is, how it works and how it benefits stakeholders through an engaging, animated story.

Mastercard wanted to add specific focus to the product offering and showcase how the experience will benefit both consumers and trusted partners. To accomplish this, we took the viewer on a visually rich journey through the eyes of Rohan, a consumer on a mission to find the perfect sofa, while highlighting key benefits for lenders, merchants, and acquirers along the way.

The narrative of flexibility, simplicity, and security was conveyed using Mastercard’s own brand circles which symbolize the connections they make possible. We utilized these circles as a helpful animated pathway, guiding Rohan (and the viewer) through the consumer experience—from consideration to the perfect purchase. Energetic branded music and dynamic transitions create a fun and inviting piece from start to finish. The result is a friendly yet sophisticated explainer video that simplifies a complex product offering, while differentiating Mastercard’s superiority in an ever-increasing field of BNPL competitors.