MUSE Gold

2023

Pay As You Drive Education Video

Entrant Company

Here Be Dragons

Category

Video - Insurance

Client's Name

USAA

Country / Region

United States

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of telematics technology—members can also save based on how much coverage they actually need.

An easy-to-use app downloads to your smart phone and travels alongside you wherever you drive, tracking the miles you move and how you move them. You pay based on the miles you use. So if you drive fewer miles, you pay fewer dollars. And if you drive those miles more safely, you can save even more. It’s really that simple.

To educate about the offering, we engaged with a combination real/animated world style to showcase both how the app worked as well as its ease of activation. The information was packaged in the friendly illustration style and approachable tone established with the digital campaign that garnered their attention originally.

Credits

Executive Director / Here Be Dragons
Eric Dunn
Executive Creative Director / Here Be Dragons
Ken Hall
Producer / Here Be Dragons
Fran Lozano
Director / Here Be Dragons
Justin Liddell
Account Manager / Here Be Dragons
Haley Skomra
Illustrator / Animator
Guillaume Kurkdjian
More Gold Winners
Branded Content
2023
MUSE Advertising Awards - Enjoy( Yanju)

Entrant Company

JIANGSU NEWVISION SIGNS & DISPLAYS CO.,LTD.

Category

Branded Content - B2C

Country / Region

China

Experiential & Immersive
2023
MUSE Advertising Awards - Banqiao Mazu’s Fingertip Universe

Entrant Company

Fuzhong 15 Exhibition Center and Cinema, Cultural Affairs Department, New Taipei City Government

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Taiwan

Website
2023
MUSE Advertising Awards - SenesTech ContraPestStore.com Website

Entrant Company

SFC Group

Category

Website - Green / Eco-Friendly

Country / Region

United States

Video
2023
MUSE Advertising Awards - Digital Nature

Entrant Company

Denis Semenov & Artur Gadzhiev

Category

Video - Art & Design

Country / Region

Turkey

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy