2023
Entrant Company
Category
Client's Name
Country / Region
USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of telematics technology—members can also save based on how much coverage they actually need.
An easy-to-use app downloads to your smart phone and travels alongside you wherever you drive, tracking the miles you move and how you move them. You pay based on the miles you use. So if you drive fewer miles, you pay fewer dollars. And if you drive those miles more safely, you can save even more. It’s really that simple.
To educate about the offering, we engaged with a combination real/animated world style to showcase both how the app worked as well as its ease of activation. The information was packaged in the friendly illustration style and approachable tone established with the digital campaign that garnered their attention originally.
Credits
Entrant Company
Te-Sian, Shih
Category
Marketing & Promotional - Poster (Single)
Country / Region
United States
Entrant Company
VMLY&R
Category
Video - Tourism
Country / Region
United States
Entrant Company
Tainan University of Technology
Category
Student Submission - Student Event
Country / Region
Taiwan
Entrant Company
Chuck Studios
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
Netherlands