Pay As You Drive Education Video

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of telematics technology—members can also save based on how much coverage they actually need.
An easy-to-use app downloads to your smart phone and travels alongside you wherever you drive, tracking the miles you move and how you move them. You pay based on the miles you use. So if you drive fewer miles, you pay fewer dollars. And if you drive those miles more safely, you can save even more. It’s really that simple.
To educate about the offering, we engaged with a combination real/animated world style to showcase both how the app worked as well as its ease of activation. The information was packaged in the friendly illustration style and approachable tone established with the digital campaign that garnered their attention originally.