MUSE Silver

2023

Soul

Entrant Company

Aida Pioneer

Category

Corporate Identity - Brand Identity

Client's Name

Soul

Country / Region

United States

SOUL is a producer of natural plant extracts.

Scope: brand idea, name, identity, package design.

All alive things have a soul. So a plant extract is the soul of the plant. The main element of the new identity is a slim golden nimbus – a symbol of utility and purity. The design solution is adjustable for any communication including the package.

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