MUSE Silver

2023

Vida Vibe Brand Identity

Entrant Company

Tungsten Branding

Category

Corporate Identity - Brand Identity

Client's Name

Vida Vibe

Country / Region

United States

Pura Vida needed a rebrand to set them apart from a host of other brands with the same name. We named it VidaVibe, a natural progression from the existing name that maintains a good amount of brand equity while also creating much-needed ownability and whitespace. The 4-4 match and repetition make the name memorable and visually appealing. The ‘v’ of volleyball shows up twice in the name to make a subconscious connection to the brand's bread and butter. VidaVibe is a lifestyle brand that allows the continuation of the Costa Rica narrative and motivates people the same way that PuraVida does. The logo design is dynamic and sporty. It provokes a slightly vintage sensibility while sporting a trendy and modern aesthetic. The color palette was developed to feel at home on the beach while flexing to appeal to male and female demographics.

Credits

Creative Director
Phil Davis
Director of Brand Strategy/Naming
Elizabeth Hiemstra
Director of Client Services/Naming
John Simpson
Director of Visual Design/Art Direction
Derek Coté
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