2023
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Headliners is a pre-roll brand of Ethos Cannabis. Budder helped originate the brand from name, position and story, to visual identity, packaging and website. Since the launch of Headliners, Ethos grew its share of the pre-roll category 4x and is now the top selling pre-roll brand in their dispensaries.
The enduring and universal connection between music and cannabis serves as the inspiration for Ethos’ family of flower brands, including Headliners, which draws inspiration from the exhilaration of being on stage, the joy of performing, and the state of being in the creative flow. Headliners roll exceptional joints so you don’t have to. All you have to do is light it up and live the show.
Credits
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Preston Spire
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Audio - Radio Campaign
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United States
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Varga Girl Design
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Corporate Identity - Logos
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Canada
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FCB Health Europe, An IPG Health Company
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Typography - Use of Typography
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United States
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WineGlass Marketing
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Branded Content - White Paper
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United States