MUSE Silver

2023

Get PAYD Campaign

Entrant Company

Here Be Dragons

Category

Advertising - Online Ad (Campaign)

Client's Name

USAA

Country / Region

United States

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of technology—they can also save on that insurance based on how much they actually use it. Our job was to not only communicate an opportunity to save, but also explain all the ways USAA wants to help its members save with its new PAYD app in a simplified, friendly way. The creative approach we developed, tested, and iterated delivered a wealth of information across an ecosystem of contact points with disarming and engaging cues. The campaign was driven by digital display, social, and video that invited our audience to an optimized landing page to learn more. Over time it broadened to include informational video for events as well as direct mail for use IRL to take advantage of USAA brand engagement opportunities.

Credits

Executive Director / Here Be Dragons
Eric Dunn
Executive Creative Director / Here Be Dragons
Ken Hall
Executive Producer / Here Be Dragons
Fran Lozano
Director / Here Be Dragons
Justin Liddell
Account Manager / Here Be Dragons
Hayley Skomra
Illustrator / Animator
Guillaume Kurkdjian
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