Get PAYD Campaign

USAA members have long benefited from auto insurance legendary for its service. Now—through the wonders of technology—they can also save on that insurance based on how much they actually use it. Our job was to not only communicate an opportunity to save, but also explain all the ways USAA wants to help its members save with its new PAYD app in a simplified, friendly way. The creative approach we developed, tested, and iterated delivered a wealth of information across an ecosystem of contact points with disarming and engaging cues. The campaign was driven by digital display, social, and video that invited our audience to an optimized landing page to learn more. Over time it broadened to include informational video for events as well as direct mail for use IRL to take advantage of USAA brand engagement opportunities.