2021 BenQ Photography and Post-processing Contest

The BenQ Photographer Monitor has long been committed to the promotion of post-processing and color management in photography. In 2021, BenQ held its second Photography and Post-processing Competition; unlike similar photography competition in the past, screening was performed based on a combination of photography and post-processing. The contest included live broadcasts of judges' opinions, the sharing of winning entries, outdoor photography classes, and online lectures by famous instructors. Photography aficionados were able to learn post-processing skills and concepts and witness the whole process. A work entitled The Photographer’s Way features the award-winner’s trip to Tibet, and documents the journey through photos and videos. In this way, we focus on a train leaving for Tibet on the Qinghai-Tibet Railway, and invite photography enthusiasts to witness the colors of the landscape and the power of faith. The cover design of the "Photographer’s Road" album continues the image of the train carriage, and when the booklet is taken out, it forms a landscape in the reader’s hand. The cover captures the color of first light shining on Mount Everest, restoring the impression of the Alpenglow. This initiative aroused massive interest within Chinese photography circles. Total exposure on social media exceeded 80 million views, with more than 5,000 contributors; the maximum number of e-commerce visitors reached 30,000 a month. Free photography lectures have also helped beginners with technical questions and helped broaden the field of Chinese photography.