MUSE Gold

2023

Bei Da Cang Jun Fei Jiu

Entrant Company

Shenzhen Jixing Creative Design Co., LTD

Category

Typography - Packaging / Product

Client's Name

LUCKY.D*

Country / Region

China

Description of the creative design of Beida Cang Junfei:
Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
Based on the design theory of the five senses, the plump bottle shape and the peach blossom makeup with a very feminine charm are designed to visually create the "elegant and delicate, full-bodied and full-bodied, long aftertaste" sauce-flavored taste of Beida Cang Junfei. The bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, which embodies the spirit of "jun and concubine".
The outer packaging design is based on the "cross-collar right lapel" of Hanfu as the creative point, combined with the bottle design to create a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is easy for consumers to carry.
At the same time, its exquisite packaging design has a wide publicity effect.

Credits

项目管理
周鲁平
平面设计
赵婷婷
设计总监
冯东伟
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