2023
Entrant Company
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Description of the creative design of Beida Cang Junfei:
Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.
Based on the design theory of the five senses, the plump bottle shape and the peach blossom makeup with a very feminine charm are designed to visually create the "elegant and delicate, full-bodied and full-bodied, long aftertaste" sauce-flavored taste of Beida Cang Junfei. The bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, which embodies the spirit of "jun and concubine".
The outer packaging design is based on the "cross-collar right lapel" of Hanfu as the creative point, combined with the bottle design to create a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is easy for consumers to carry.
At the same time, its exquisite packaging design has a wide publicity effect.
Credits
Entrant Company
Toaster Inc
Category
Advertising - Trade Show / Exhibit
Country / Region
United States
Entrant Company
Blue Hat
Category
Social Media - Food & Beverage
Country / Region
Portugal
Entrant Company
PA Consulting
Category
Publication - Annual Report
Country / Region
United Kingdom
Entrant Company
CLYDE
Category
Social Media - Consumer Campaign
Country / Region
United States